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Anecdotes and Fables
Illustrate learning points in your presentations
mwls.com


Marketing Opportunity

A shoe factory sends two executives to a remote region of a third-world country to study the prospects for business expansion.

One sends an email saying: ‘No opportunities for expansion - no one wears shoes.’

The other emails triumphantly: ‘They have no shoes - tremendous business opportunity.’


Use this story to illustrate that opportunity may depend on how you look at things

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