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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand [New Paperback]
by Chris Anderson

Books by Chris Anderson

More Business and Management

What happens when there is almost unlimited choice? When everything becomes available to everyone? Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

New Paperback, 267 pages, 205 grammes
Random House Business Books, London, 2009
ISBN 9781847940360 (1847940366)


OUR PRICE £7.95 ($10.89, €9.78 - indicative conversion only)

You save £1.04 (12%)

Shipping:    £3.45 (UK - other countries shipping speeds)

TOTAL      £11.40 (including standard delivery to UK addresses)

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