Two-Factor Theory of Job Satisfaction

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Although intrigued with Maslow's “hierarchy of needs”, many managers find it difficult to translate the model into concrete, on-the-job action. Frederick Herzberg and his colleagues found a way to meet that need when they conducted a research study on job satisfaction.

The research design was simple: They interviewed 200 employees to ask them to recall events in their work that made them feel satisfied or dissatisfied.

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